30-second summary: With the COVID-19 vaccine available in 2021, there is a new normal that continues to shape up 90 percent of executives polled by McKinsey say they believe the pandemic will…
Tag: customer
Perpetual Traffic | Episode 299: New Customer Acquisition: How Much Can You Afford to Pay?
How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost…
What are customer data platforms, and what does a CDP do?
In a new report, “Email Data Quality: Compliant, Correct & Complete,” we viewed data-quality practices through the lens of what type of data platform was being used. We asked marketers, “Where does…
5 ways to deliver the best customer service
Customer service is the responsibility of the entire organization, not just the customer support team. For a company to live up to its promise of being customer-centric, it must be customer-centric across…
The DigitalMarketer Podcast | Episode 142: Double Your Agency’s Revenue using the Customer Value Journey with Reneé Boudakian
The DigitalMarketer Podcast | Episode 142: Double Your Agency’s Revenue using the Customer Value Journey with Reneé Boudakian The DigitalMarketer Podcast | Episode 142: Double Your Agency’s Revenue using the Customer Value…
Why you need an ideal customer profile
Oftentimes, marketers forgo the idealistic for the realistic. We set achievable goals. We taper back expectations. Instead of shooting for the moon, we often shoot for the likelier, but still valuable, stars….
How a Candle Company Uses Social Media to Drive a Better Customer Experience
The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. By approaching every conversation with genuine interest, they are leveraging social media to…
A data-centric customer acquisition playbook for insurance companies
30-second summary: In their recently published playbook, Data Axle uses brand examples from top companies like John Hancock, Aetna, Esurance, and more to illustrate how data can be used to create targeted…
3 ways to use CRM data in building customer journeys
Understanding the customer journey is an essential part of helping people realize their goals. That’s why many companies attempt to build customer journey maps that represent their buyers’ behaviors and decision-making processes….
What is a customer data platform?
How do you learn about your customers? If you’re like most marketers, you can rattle off a dozen ways off the top of your head. Ads, click-through rates, blog comments and Facebook…
The secret to developing a healthy obsession with the customer
30-second summary: To better understand the customer, brands will need to reevaluate how they interact with and track the customer journey Understanding the high-value customers and their behavior will allow brands to…
An agile marketing plan is essential to long term customer success
30-second summary: In today’s ever-evolving world, consumers are looking to brands to respond and react in real time to their changing needs Building an agile marketing plan is a foundational step towards…
What is customer service? | Insightly
Customer service can be defined as the activities that a company engages in to help its customers be successful. In-person interactions, toll-free help desks, online support forums, and live chat are common…